Product Development & Management
Products are our specialty. Over 25+ years, we’ve developed hundreds of lighting and electrical products generating hundreds of millions of dollars in sales. Our capabilities encompass the complete cycle of product development and product management, from initial research and ideation through rollout and market penetration.
- Product road-mapping
- Specification writing
- Development team leadership
- Product ideation
- Conceptual design
- Product launch
- Marketing collateral
- Product rollout and training
- Customer needs analysis
- Product line gap analysis
- Competitive benchmarking
- Pricing and forecasting
- Category-spanning expertise: Luminaires, controls, & components
“Creativity is intelligence having fun.”
– Anonymous